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home | Feature Articles

Feature Articles

Find the latest feature articles here! We generally post new articles every day, and most of them can be found right here. Click on any headline below to find the full article. And be sure to click the 'view more articles' link at the bottom of the page to read articles you may have missed.

Power Marketing Newsletters 2013
Descriptions and Downloads for the Power Marketing Newsletters for 2013 . . . keep reading
Interview AUDIO and TRANSCRIPT Downloads - Interviews From 2013
Interview AUDIO and TRANSCRIPT Downloads - Interviews From 2013 Download Audio and Transcripts from Interviews with Janet Moak, Ben Eaddy, Rhonda Marko, Les Draper, Jay Johnson, Sean Wojtkowski

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Pomp & Circumstance Parties
Michael Attias
  Spring brings a flurry of high school and college graduations. This celebratory time for parents and students alike is a perfect opportunity to tap into this . . . keep reading
Get Your Diploma In Catering Graduation Parties
Michael Attias
  Each spring brings a flurry of high school and college graduations. This celebratory time for parents and students alike is a perfect opportunity to tap into . . . keep reading
How To Build A Profitable Banquet & Private Party Room
Michael Attias
  Whether your restaurant currently includes a private party room for fifty or you have plans for a larger banquet facility to . . . keep reading
Turning Wedding Bells Into Register Bells
Michael Attias
Turning Wedding Bells Into Register Bells
Weddings represent a source of untapped income for the restaurateur and caterer. Besides the potential of catering the actual wedding ceremony, opportunities exist with bridal showers and rehearsal dinners.

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What Do They Say About You Behind Your Back?
Michael Attias
What Do They Say About You Behind Your Back? When your catering customers are happy, it's easy to look like a hero. What happens when there's a problem? Believe me problems are bound to pop up in this business. The two biggest challenges you'll see that will lay the path for loyal, raving catering fans are:
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Who's Your Real Customer?
Michael Attias
Who's Your Real Customer? As a server in college, I prided myself in over the top customer service. "The answer's yes. What's the question?" The more you do, the bigger your tips. The more you do, the more the word gets out about your restaurant. Just don't be predictable . . . keep reading
Newspaper Marketing
Michael Attias
Action leads to momentum and momentum leads to increased sales. On a recent coaching, a member mentioned clipping out articles and ads from the paper about businesspeople . . . keep reading
Mandatory Equipment
Mandatory Equipment It matters not whether you own a little deli that just does drop-off catering or a fine dining establishment that handles high end events. There is one piece of equipment every restaurant should own. It's a

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Radio Commercials That Work
Michael Attias
Radio Commercials That Work I am not a big advocate of mass media advertising for the average single unit operator in a market. In the past I was able to make radio pay for itself and have seen it duplicated recently by the people that bought my restaurant. . . . keep reading
Turning Donations Into Dollars
Michael Attias
Turning Donations Into Dollars You'll need to start with the contact that you gave the freebie to and get the name(s) of other decision makers in the school or non-profit. Armed with this list, and hopefully a letter of recommendation from your new best friend . . . keep reading
Five Seconds…And Then They're Gone
Michael Attias
Five Seconds…And Then They're Gone
Five, four, three, two, one! You have five seconds to grab a reader's attention with your headline. Headlines can be used in your ads, sales letters and even radio and tv spots. Headlines are referred to as "The Ad for the Ad". Unfortunately, most ads I review think their logo . . .
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The Bribing Of America's Children
Michael Attias
The Bribing Of America's Children
I remember when my son Jerrod went for an exploratory visit to the orthodontist. He returned with a glow on his face, "Guess what the doctor gave me?" His sister chimed in, "Yea Dad. Guess what the doctor gave us?" In unison they both exclaimed, "A free ice cream cone!" . . .
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The Best Marketing Help On Earth
Michael Attias
The Best Marketing Help On Earth Maybe I should have said the second best marketing help on Earth, as I believe know one knows your restaurant or can sell it as well as you can. Maybe marketing is not your thing, or your marketing projects have grown larger than you can single-handedly manage. . . . keep reading
Employer Based Marketing
Michael Attias
Employer Based Marketing
Joint ventures, host/parasite marketing, endorsements and referral marketing all rely on a business to pass on the goodwill and influence

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“Instead of being out beating the streets and blindly capturing one or two clients, with your marketing system we bring them right to us."

Jeff Sims
 Avant Grill Catering
 Phoenix , AZ

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Purple Parrot Catering
Hattiesburg , MS

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